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« on: August 30, 2008, 10:34:27 PM »
I used to find this Jay Reatard Matador singles schtick to be irritating, but I've come around to finding it funny. I think it was the single #4 clusterfuck that turned me around.
Now I have no idea what Jay was thinking when he decided to do this, but this singles series strikes me as a witty parody of the independent punk label business model.
"Only 500 copies of the new Jizz Burritos 7"! First 100 on semen-white vinyl!" That sorta thing.
And all that stuff is cool with me, and I understand why labels do it. Nuttin' wrong with some salesmanship to get people exposed to a good record (and also, to not end up sitting on boxes of unsold copies of the thing.) But it's also something that's ripe for parody. EVERYTHING could stand to be goofed on a bit. Me, you, everything.
Record collectors are kinda goofy. I relate to them (and I am one, to an extent--I like singles and vinyl, but have no "original pressing" fetish or sense of urgency when it comes to getting in on that limited color vinyl segment of the pressing), but they're goofy. And I'm sure Mr. Reatard deals with these types a lot. He might be SICK OF THEM. To start up a singles series where these people have to struggle and grovel and go out of their way to get these records, with the odds looking worse with each new release, strikes me as hilarious revenge. This is real contempt-for-the-audience stuff (and, as someone who hates people, I get kick out of that sort of thing. Also, I'm a cool customer and I don't need my ass kissed. As long as I enjoy the music, I'm dandy.)
I mean, all of these songs are gonna be available on an LP in October to just about anyone in the world with $15 or so to spend and a decent record store near them (or the ability to go on the internet). So ONLY fetishist collectors are the ones irritated by this singles series.
OR maybe it just struck him as an interesting way to get publicity. I don't know...