this was on pitchfork today, or yesterday.
Many will enter, but few will win a chance to purchase the sixth-- and, indeed, final-- installment in Jay Reatard's Matador 7" series, which will be available for preorder today (September 16) at 3 p.m. EDT. The disc, which pairs "No Time" with B-side "You Were Sleeping" (as expected), will appear in a quantity not likely to last through 3:02, so you'll want to get yourself good and prepared.
Right at 3:00, an email address will appear at preorder.matadorrecords. com, to which you'll want to send an email with "Jay Reatard" as the subject line. Matador notes that you'll want to register with the label's online store first, and make sure to send that "Jay Reatard" email from the address connected to your account. If you're one of the very lucky few who will actually snag the record, Matador will email you within the hour with further instructions, and you can spend the rest of the afternoon bragging about it on your Tumblr or whatever.