Toyota isn't trying to market Scions to fans of these bands as much as it is trying to rerebrand the Scion as a hip, young vehicle. In the early '00, Toyota was pretty successful marketing the Scion to under 30s, especially people from 16 - 25. A few years ago sales dropped and they rebranded it as a hip but adult car choice. That failed and now they are back to what worked before and rerebranding it as the young people's car. It is not the Black Lips fan that they are after, but the young goob who thinks Black Lips fans are cool.